Reviews and books and marketing and publishing and writing Sue Campbell on 10 Jun 2010
Alrighty so here’s my review. It didn’t take long to read this book. It’s a conversational, enjoyable read. As business books go I’d give it a B+. That said, it’s worth reading. The company follows through on it’s promise to WOW customers through great customer service. In fact when they told me I’d get an [...]
Reviews and blogging and books and case studies and marketing and publishing and reading and writing Sue Campbell on 06 Jun 2010
So there’s book promotion, and there’s book promotion. Here’s what may be a, pardon the pun, novel approach to crowd-sourcing your book promotion. First, have deep pockets, because it involves sending out a lot of free books. Next, be patient for the ground swell of momentum to catch up to your book selling efforts. Come [...]
publishing Sue Campbell on 17 May 2010
Sue Campbell writes about ebook publishing, J.A. Konrath’s success and publishing shorts to Amazon’s epub program.
Opinon and author and books and news and publishing Sue Campbell on 10 Feb 2010
Here is a link to a really great explanation of why it does take so long for a book to get released from the traditional publisher. This post by Jay Lake, author with Macmillan about all the steps from both his POV and the publisher’s. Twenty six months! That’s a long, long time. But you’ll [...]
books and new work and publishing Sue Campbell on 13 Sep 2009
How long does it take to get a big, in-depth pictorial history book published and released to the public? Well, not 100 years. But the true answer is longer than you might expect, and quicker than any designer really wants to accomplish such a task. But my job, as designer, was the last step in [...]
Opinon and art and bookcover and bookcovers and color and covers and design and marketing and new work Sue Campbell on 04 Sep 2009
A new memoir, A New Day by Dora Barilla, has just been published by Stephens press. Here is the winning cover, by yours truly (of course).
But how did we get to this cover? This wasn’t the initial direction that the author and publisher wanted for this powerfully written story of one firefighter’s terrible accident, [...]
bookcover and bookcovers and books and covers and marketing and publishing Sue Campbell on 02 Sep 2009
As a designer, I like to put a great deal of emphasis on the importance of cover design in the saleability, and success of books in the store (or online). But there’s one thing that easily trumps covers, blurbs, promo copy and all else—the title.
When titling your book, please give it some thought. And then [...]
bookcover and bookcovers and case studies and covers and design and new work and publishing Sue Campbell on 03 Jun 2009
Number 2! The author and I had chosen number 2 before our little poll went up. (Not that my choice has anything to do with it!) It’s great to see that the vast majority of the commentors agreed with us. I’m quite happy with this sunny, funny, and cute cover. And Judy is excited too. [...]
author and blogging and books and marketing and publishing and reading and websites of note Sue Campbell on 29 May 2009
A new directory of authors went live in March 2009. Filedby.com Is organized to promote authors not individual titles. In a recent press release from Filedby.Inc of Nashville, TN, the company says:
Mac and art and bookcover and bookcovers and books and covers and inspiring and marketing and publishing and reading and writing Sue Campbell on 04 Mar 2009
In this interview, Sue Campbell expresses her views on book design, cover design, color, typography, self-publishers the costs and values of professional graphic design, and the state of print design today. She tells about her design process and speculates on the future of printed books.
